Mumbai, 7th December 09: Bollywood heartthrob, Ranbir Kapoor flagged off the Yamaha India Bike Rally, the first reality show by BIGADDA at the MMRDA Ground, in Mumbai today. Ranbir Kapoor came in full gusto to encourage the twenty finalists of the Yamaha India Bike Rally as they got ready to travel on Yamaha bikes over 4,500 km across 40 cities in 7 states in India for the next 21 days.
The rally will cover an extensive stretch across Maharashtra, Gujarat, Rajasthan, Haryana, Delhi, Uttar Pradesh and Madhya Pradesh in a time span of just 21 days. 20 finalists divided into 10 teams, each team consisting of 2 members will halt at a village or town (‘pit stops’) each day according to their route map.
The tasks at these stops have been designed to give participants local flavors and experiences, whether it is kite making in Gujarat, an orange harvesting festival in Nagpur, a cow milking contest in Gwalior, or a roti making competition at a dhaba en route from Delhi to Chandigarh.
All the participants will be equipped with Yamaha Bikes, Tata Photon internet connection, HP Mini, Canon products and Lee apparels that will help them feature their experiences through blogs, photos and videos on BIGADDA.com on a daily basis.
The first time rally received an overwhelming response from people across the country; with over 8,000 registrations. The finalists were selected after a gruelling round of auditions over the last few weeks in various centres. 13 young men and 7 women from Mumbai, Delhi, Pune, Bangalore and Ahmedabad have made it to the final twenty.
Commenting on IBR, Pankaj Dubey, National Business Head, India Yamaha Motor, said, “Yamaha has been constantly shifting gears to transform the market from utility to pleasure & lifestyle. Today, Yamaha offers innovative designs, sporty looks and premium features across models as part of its strategy to give consumers a new thrill in biking. With the Yamaha India Bike Rally kick starting from today, the company sets in a new era of bike rally which caters to the aspirations of the young Indian bikers. We have taken up this idea with as much zeal as the contestants themselves and Bigadda added to this passion of bringing an opportunity to discover India with India’s very own biking enthusiast ready to make a mark on Yamaha Bikes.”
Shivanandan Pare, COO, Bigadda said, ‘This is the first time that a reality show has been launched on any social networking platform. At Bigadda, this is a moment of great pride, as it reinforces our faith in the social media boom that has taken over the country. IBR is a jambination of reality shows and social networking and we are confident of its success. This is a once in a lifetime experience for the twenty young participants as they hit the road on the state-of-the-art Yamaha bikes and we wish them the very best. I would also like to thank Ranbir Kapoor for coming to flag off and cheer the contestants and wish him the very best for his upcoming movie. You can look forward to Rocket Singh communities, blogs and contests on Bigadda in the next few weeks.”
The winning team will get Yamaha YZF-R15 and Fazer; First and Second Runner up and four other lucky online users will win YZF-R15, Fazer, FZ16, FZS and Gladiator SS. 5 million plus users of BIGADDA will get a chance to rate the contributions made by the bikers and the winner will be decided on the basis of the overall number of votes received on his or her blog posts, photos and videos.